Modern CPG industry solutions for connected commerce
Advance your consumer goods operations with unified digital capabilities that strengthen planning, streamline supply chains, and elevate customer engagement across every channel. Drive modernization with expert automation solution for CPG industry, adapted to accelerate execution for CPG enterprises.
CPG industry challenges slowing business execution
Consumer goods enterprises struggle with fragmented supply chains, siloed data, and rising expectations for personalized engagement across every channel. These CPG industry challenges make it difficult to protect margins and service levels, demanding replacement of legacy operations with focused CPG technology modernization, without increasing operational risk.
Modernize fragmented supply-chain environments
Unify data to improve commercial decisions
Deliver consistent customer experiences across channels
Strengthen planning discipline and operational control
Build a high-performance enterprise with consumer-packaged goods solutions
As catalysts for digital transformation, our solutions and services are designed to foster thriving success, cultivate meaningful customer connections, and drive long-term growth for your enterprise with consumer goods technology solutions.
Optimize your operations and fuel your business’s growth with our innovative solutions and efficient business operating models, supported by CPG business intelligence for the consumer goods industry.
Experience seamless integration across your entire supply chain, ensuring optimal efficiency and exceptional product delivery through focused CPG supply chain optimization.
Maximize your production output while minimizing costs with our expert strategies and cutting-edge technologies to streamline manufacturing and accurate CPG demand forecasting.
Transform your customer relationships with our innovative solutions built on the latest customer engagement trends, empowering you to engage, delight, and retain consumers.
Leverage AI for CPG to delve deep into customer behaviors, preferences, and trends, empowering your leaders to make strategic moves with confidence and stay ahead of the pack.
Utilize our technical expertise to develop and deploy a secure and scalable cloud-based architecture that safeguards your data, stimulates flexibility, and paves the way for future success.
Transform your business with customized IT solutions for CPG industry that address automation, data security, compliance, and scalability needs.
High-impact CPG use cases
Optimize planning accuracy, strengthen supply-chain control, and improve customer execution with data-driven workflows that reduce waste, protect margin, and support faster product innovation across volatile consumer markets as part of broader digital transformation in CPG industry initiatives.
Improve S&OP performance
Improve S&OP performance Strengthen forecast accuracy and balance supply with consensus planning models that replace manual spreadsheets and support reliable demand-supply alignment across core CPG supply chain capabilities.
Optimize network design
Optimize network design Use scenario-based modeling to refine sourcing, capacity, transportation, and SKU flows, improving financial performance and total cost-to-serve.
Deploy a digital command center
Deploy a digital command center Manage demand, supply, and inventory in one environment with standardized data, automated planning tasks, root-cause analysis, and KPI tracking, and integrated consumer goods analytics.
Align trade planning and execution
Align trade planning and execution Connect trade spend, pricing, and promotions with real-time retail signals, equipping field teams to protect investment and capture revenue opportunities through end-to-end analytics services for CPG industry.
Accelerate product development
Accelerate product development Shorten innovation cycles with structured governance, lean R&D, and integrated cross-functional planning that reduces delays and protects shelf presence.
Enhance retail collaboration
Enhance retail collaboration Share analytics and planning data with retail partners to improve assortment, shelf strategy, inventory levels, and promotional performance, informed by proven AI applications in CPG industry.
Confiz solutions & accelerators:
C-Analytics
C-Analytics Business Intelligence (BI) brings together operational, commercial, and financial data to give consumer goods organizations a clear, unified view of performance. Built on Microsoft Power BI, it replaces fragmented reporting with governed, real-time insights that support faster decisions and stronger execution.
Aligned with the Microsoft Cloud for CPG, the solution enables scalable analytics and consistent adoption across teams and markets, backed by our experience delivering ERP consulting services for the CPG industry.
With this integrated solution, you get:
- Centralized CPG business intelligence spanning supply chain, sales, and finance
- Role-based dashboards with real-time performance visibility
- Secure, cloud-ready architecture aligned with Microsoft standards
- Collaborative insights powered by Microsoft Power BI
- Structured implementation and enablement for rapid value realization
Technology & partnerships
Proven impact across the CPG ecosystem
18+
Years supporting transformation and CPG optimization in global markets
500+
Digital and technology projects delivered across enterprise environments
94%
Client satisfaction driven by delivery quality
and long-term value
Why Confiz
Industry expertise
Confiz brings a strong command of the CPG industry, pairing industry insight with modern technology investments to strengthen manufacturing, supply-chain execution, and retail performance across global markets.
Manufacturing excellence
Production operations benefit from advanced automation, real-time performance insight, and consistent quality control. Confiz helps reduce waste, stabilize costs, and support reliable throughput, so superior products reach the market faster.
Efficient distribution networks
Resilient logistics models are supported through better inventory optimization, technology-led forecasting, and reduced lead times. We enable digital transformation in CPG industry to maintain product availability, control margins, and navigate complex supply chains with confidence.
Retail transformation
In the retail environment, Confiz activates analytics, pricing intelligence, and targeted consumer engagement to strengthen loyalty and protect revenue. Brands gain the ability to compete on personalization, speed, and execution across every channel.
Our real-world success stories in CPG
Mondelez
Mondelēz International modernized its business intelligence and reporting capabilities to gain clearer visibility across retail operations. Working with Confiz, the organization centralized financial, sales, and distribution of data into a unified analytics environment, improving reporting accuracy and real-time insight. The initiative reduced manual reporting effort, strengthened forecasting and inventory control, and enabled more consistent, data-driven execution at scale.
Featured Case Study
VIVA
Confiz worked with VIVA to improve inventory management and decision-making by integrating C-Analytics with Dynamics 365. The solution unified operational data and delivered real-time insights to support accurate forecasting and inventory visibility. This enabled streamlined processes, better resource allocation, and more confident, data-driven operations as the business scaled.
Featured Case Study
SJS international
To support multi-channel growth, SJS International modernized its finance and operations landscape to improve visibility and control. Partnering with Confiz, the organization implemented Dynamics 365 Finance and Operations to streamline processes, strengthen inventory and financial management, and enable more efficient execution across distribution, retail, and eCommerce channels.
Featured Case Study
Get inspired, learn and transform
Got more questions?
We are here with answers!
How does Confiz support digital transformation for CPG companies?
Confiz helps CPG enterprises modernize core operations through cloud-ready architectures, intelligent data platforms, supply-chain visibility tools, and omnichannel customer capabilities as part of CPG digital transformation. Our delivery teams work across manufacturing, distribution, and retail to reduce operational friction and strengthen commercial execution.
Does Confiz offer ERP and CRM implementation for the CPG industry?
Yes. Confiz implements and optimizes ERP and CRM platforms to unify finance, supply chain, sales, and customer service operations. These systems support inventory accuracy, order management, pricing governance, and service consistency across channels, supported by proven ERP consulting services for CPG industry.
What are the top trends in the CPG industry?
The CPG industry is shifting from purely volume-driven models to data- and experience-driven growth. Key trends include:
- Omnichannel and direct-to-consumer (D2C) acceleration
Brands are building unified experiences across retail, e-commerce, marketplaces, and D2C to meet customers wherever they choose to buy.
- End-to-end supply chain visibility
CPG companies are investing in integrated planning and execution platforms to improve coordination, responsiveness, and overall CPG supply chain optimization.
- Data-driven personalization with governance
Hyper-personalized engagement is moving from “campaigns” to always-on journeys powered by first-party data, with stronger controls around privacy and consent.
- AI-assisted decision-making
AI and advanced analytics are being used to improve forecasting, trade spend optimization, pricing, promotion performance, and route-to-market planning.
- Sustainability and responsible growth
ESG expectations are driving changes in sourcing, packaging, and distribution, with transparency and traceability increasingly built into digital roadmaps.
What is the biggest challenge faced by CPG companies?
The biggest challenge is profitable execution in a fragmented environment. These CPG industry challenges require organizations to manage:
- Complex, multi-tier supply chains that lack real-time visibility
- Siloed data across sales, marketing, finance, and operations
- Rising expectations for personalized, always-on customer experiences
- Margin pressure from inflation, promotions, and retailer demands
The result is a constant trade-off between service levels, cost, and growth. Without modern platforms that unify data, streamline operations, and support consistent customer engagement across channels, it becomes difficult to protect margins while still investing in innovation.
What is the difference between CPG Vs FMCG?
CPG (Consumer Packaged Goods) is the broader category that includes everyday products consumed regularly, such as:
- Food and beverages
- Personal care and beauty products
- Household cleaning and care items
- Over-the-counter healthcare products
FMCG (Fast-Moving Consumer Goods) is a subset of CPG focused on products with:
- Short shelf life
- High purchase frequency
- Rapid turnover at retail
Examples include perishables, snacks, toiletries, and basic household essentials.
In other words, all FMCG are CPG, but not all CPG products are fast-moving. Strategic decisions around demand planning, inventory, and trade spend often differ between broader CPG portfolios and fast-moving product lines.
What are the key success factors that drive growth for CGP companies?
Sustained growth in CPG depends on how effectively a company aligns data, operations, and customer engagement. End-to-end supply-chain visibility and unified, trusted data enable clearer demand and inventory insights, while CPG business intelligence supports faster, more confident commercial decisions and reduces the risk of stockouts or excess.
Technology now sits at the center of performance. Modern cloud platforms, analytics, and automation reduce manual effort, standardize execution, and empower teams across markets, while closer collaboration with retailers, distributors, and suppliers improves shared planning and overall commercial results.
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Mohammed Reza
Senior Director – Business Development, EMEA
