Customer-Driven Marketing Solution

Personalize at Scale with a Unified Customer Engagement Platform

Execute consumer-focused campaigns and provide a tailored brand experience to increase conversions using CDMS.

Customer-Driven Marketing Solution​

A Personalized Customer Engagement Platform - Empowering 100+ Top Brands

Increase Customer Acquisition & Retention

Conveniently address funnel drop-offs and increase your retention rates through tracking customers’ buying behavior across touchpoints and crafting an efficient customer-driven marketing strategy.

Enhance your Customer Experience

Provide a seamless customer experience through personalized marketing communications across platforms backed by useful customer insights and data.

Increase ROI and Conversions

Increase your return on investment by launching cross platform marketing campaigns, well suited to your customer’s current life-cycle stage.

The Best Customer Engagement Platform for Launching Hyper-Personalized Campaigns

Make your customers’ journey highly personalized and memorable through our state-of-the-art marketing solution and its dynamic modules. With CDMS, boost brand loyalty and drive profitability for your business right away! 


A unique offering built from the ground up with marketers in mind. Save time and use all the data to create effective marketing campaigns no matter the channel. Integrate all your data sources and select those that matter while offering personalized content which drives real engagement and sales through our state-of-the-art CDMP module.



Create a lasting impression on your customers by executing impactful multi-channel marketing campaigns. Send personalized messages across channels conveniently and securely with our application-to-application omnichannel messaging platform's breakthrough features of centralized template management and performance tracking alongside enterprise-ready security and optimized deliverability.


Our Key Capabilities

Level Up Your Cross-Channel Engagement Strategies with CDMS

With the capabilities of Customer Data Platform (CDP), CDMS enables you to collect, integrate and activate profiles of every anonymous and known customer. This allows your business to have a single source of truth to enhance customer engagement and ensure personalization across all devices and channels.

Customer data Platform

Easily create targeted audience segments based on their purchase history, buying patterns, engagement on the website and app, attributes, or any other set of data available to you. These segments will be found up-to-date and ready whenever you need to launch cross-platform marketing campaigns. 

Audience segmentation

Our personalized marketing platform allows you to leverage customer insights and behavioral data to target accurate product recommendations, coupons, or other promotions to customers, across platforms. Be it Mobile, SMS, Email, or Web notifications.

Content personalization

With CDMS, you have the opportunity to manage multiple marketing channels from one place. Make optimal use of our native channels including SMS, website and push notifications, email and digital ads to execute personalized multi-channel marketing campaigns. Also, optimize your budgets by measuring the success of ongoing campaigns and benefiting from real-time insights regarding how your customers interact with your brand.

Multi channel marketing

Automate your customer journeys at scale with our comprehensive customer engagement platform. Ensure that trigger messages are sent on the right time across communication channels with relevant content that resonates with the customer’s current activity, life-cycle stage, and buying behavior. This is made possible through our intuitive, drag-and-drop canvas alongside multi-channel and multi-device experiences.

Marketing automation

Make efficient and well-informed marketing decisions by timely gauging the impact of your campaign’s performance through ready dashboards and cross-platform campaign analytics to channel your efforts in the right direction. 

Cross channel analytics


Discover how customer-driven marketing fuels growth


Enter a new era in personalized marketing through CDMS. A highly innovative 360-degree marketing platform.​


Learn how to craft an effective omnichannel customer experience to win this holiday season and maximize your ROI.


Personalization is the future of marketing. Our Customer-Driven Marketing Solution creates seamless omnichannel experiences for a lasting brand impact. Read on for more details.


Reshaping digital invention
with a fresh vision​

Got more questions?

We are here with answers!

What is CDMS and how can it benefit my business?

CDMS (Customer-Driven Marketing Solution) stands as one of the most exceptional insight-led customer engagement platforms that drives your marketing strategy. Leveraging behavioral analytics powered by Customer Data Platform (CDP), CDMS extracts valuable insights into the unique preferences of each customer. By meeting your customers at various points along their journey, CDMS empowers you to anticipate their next actions.

This innovative platform is designed to equip your product and marketing teams with the essential data and insights necessary to effortlessly craft personalized brand experiences. With CDMS, you can effectively reach and retain your most valuable customers, creating a lasting impact on your business growth.

What is a customer driven marketing strategy?

A customer-driven marketing strategy is a marketing approach that prioritizes understanding and addressing the needs, wants, and motivations of customers. It involves gathering customer data, analyzing it to gain insights, and using those insights to personalize marketing campaigns and messages. This strategy prioritizes aligning marketing initiatives with customer expectations, enhancing customer satisfaction, loyalty, and overall business success. CDMS by Confiz facilitates this process, by fostering stronger customer relationships, enhancing customer lifetime value, and driving business growth and conversions.

Can CDMS integrate with my current tech stack?

Yes, CDMS is designed to accommodate your unique technological infrastructure, whether it’s on-premise, cloud-based, or a hybrid IT architecture. This ensures a smooth and seamless integration process. You can easily integrate our personalized customer engagement platform with your ERP, CRM, call center systems, and third-party applications.

What is the typical implementation timeframe for CDMS?

Implementing CDMS is a swift and efficient process, typically completed within one week. Our dedicated team ensures seamless implementation, and we provide comprehensive user training to ensure your team is well-equipped to benefit from the solution.

What is Customer Data Platform (CPD) and its role in a marketing strategy?

A Customer Data Platform (CDP) is a software designed to gather, harmonize, and oversee customer data from diverse sources, forming a unified, persistent customer database. This consolidated resource enables tailored marketing campaigns, enhanced customer service, and business expansion.


In marketing strategy, a CDP plays a pivotal role by offering actionable insights derived from customer data. It consolidates data on customer behavior, preferences, interactions, and device usage, providing marketers with a robust foundation to craft precisely targeted and personalized campaigns. This amplifies marketing effectiveness through refined audience segmentation, personalized content delivery, and a deeper comprehension of customer journeys.

Drive Customer Engagement with CDMS