Customer relationship management (CRM) solutions are necessary for businesses to succeed. This is because they come with many benefits. For example, CRM gives companies a holistic view of their customers, offers them excellent service, and builds long-lasting client relationships.
Moreover, with the help of CRM and its smart analytics, teams can effortlessly automate and optimize various tasks and enhance overall efficiency. According to statistics, the global CRM market is expected to expand to a share of 49.6 billion U.S. dollars in 2025.
As a result, the market is populated by many different CRM options. This leads us to the question: Why Dynamics 365 CRM? To understand why Microsoft Dynamics 365 is the best CRM option available, let’s see what it is and what makes it stand out from its competitors.
Why Dynamics 365 CRM?
Dynamics 365 CRM is a platform for integrated cloud-based business applications that helps manage, track, and store information about a business’s current and potential clients. By offering this information on a unified platform, Dynamics 365 allows business teams to access valuable insights whenever they want.
With customer service at the core of most marketing strategies, the demand for CRM solutions has skyrocketed. With its various benefits and smart capabilities, Dynamics 365 CRM is one of the major names in the CRM market. Following are the top 5 reasons why your business should use Dynamics 365 as its CRM solution:
1. Facilitates powerful integrations
Integrating with other Microsoft applications, like Outlook, Office 365, LinkedIn Sales Navigator, BI, and SharePoint, Dynamics 365 CRM facilitates greater team collaboration. As a result, users can easily switch to the right application for documentation, analytics, or communication.
Moreover, enabling users to move efficiently between applications eliminates the hassle of inputting customer data across various platforms. Retraining employees for different platforms is not required, as all data is integrated into one.
Dynamics 365 CRM also integrates with D365 ERP solutions, such as Dynamics 365 Finance and Operations, to provide a complete end-to-end business solution. In addition, it integrates with third-party applications like Mailchimp, HubSpot, Zapier, and more to help businesses extend their CRM functionality.
Consequently, teams can have a unified platform for all the information related to their customers and are better positioned to analyze and improve their customer relations.
2. Offers built-in analytics
Another great advantage of Dynamics 365 is its powerful built-in analytics and real-time insights. These analytics make it easier for teams to transform customer data into actionable insights. Moreover, its AI capabilities allow customer service agents to predict customer needs, analyze hidden patterns and make more informed decisions.
Moreover, through Dynamics 365 built-in analytics, businesses can:
- Leverage advanced reporting capabilities that include interactive charts and drill-down functionality
- Monitor key performance indicators (KPIs) and gain real-time insights into customer behaviors
- Predict future sales based on historical data through the built-in AI-driven forecasting feature
- Get a holistic view of the customer through predictive insights
As a result, Dynamic 365’s built-in analytics allow companies to make data-driven decisions that propel growth and improve customer satisfaction.
