Microsoft Dynamics 365 Marketing is a marketing automation solution that allows businesses to complete the customer’s journey from a potential buyer to a brand advocate. It is easy to use and can also be integrated with Microsoft Dynamics 365 for Sales and Customer Insights. In essence, it unifies customer information and allows businesses to automate tasks such as sending out customized emails, scoring leads, and personalizing customer touchpoints.

Dynamics 365 Marketing comes with built-in capabilities for customer journey management, email marketing, event management, lead scoring, and landing page development. There are two primary modules in Dynamics 365 Marketing, and they are outbound marketing and real-time marketing. Outbound Marketing helps businesses in turning prospects into leads, leveraging the powering of social media, and getting customer feedback from customer voice surveys. Real-time Marketing helps businesses connect with customers using preferred channels, hyper-personalizing messaging, and responding to customer actions in real-time.

A CRM solution allows businesses to store customer data and use that information to design and manage marketing campaigns, respond to service-related issues, and identify sales opportunities all from a single software. It also makes customer information and data related to all business interactions.