Dynamics 365 Customer Insights
Operational Efficiency with Asghar Ali
A multi-currency, multi-language ERP solution implemented to capture and integrate evolving core business processes and consequently enhance cross-channel decision making.
Key Dynamics 365 CRM & ERP apps for retail sector
Dynamics 365 Customer Insights
Use cross-channel analytics to deliver personalized and engaging shopping experiences
Dynamics 365 Commerce
Create rich shopping experiences and manage resources/inventory across multiple channels
Dynamics 365 Supply Chain
Manage inventory and minimize costs through automated workflows and shipping operations
Dynamics 365 Human Resource
Customize hiring processes and track employee performance from user-friendly dashboards
Dynamics 365 Finance
Generate comprehensive financial reports to improve business financials and boost business growth
Dynamics 365 Sales
Increase sales and build long-lasting relationships through user-friendly sales tools
Dynamics 365 Customer Service
Deliver personalized customer service through omnichannel communication platforms
Dynamics 365 Marketing
Focus on the target audience to generate qualified leads and manage funnels with built-in tools
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Dynamics 365 Customer Insights is a part of the Customer Data Platform (CDP) by Microsoft that helps businesses deliver personalized customer experiences. This platform provides companies with crucial insights into their customers’ whereabouts and the ways they engage with their business. It also unifies customer data stored in multiple sources and gives organizations a single view of customers.
Dynamics 365 Customer Insights can connect with other Dynamics 365 modules such as Dynamics 365 Sales, Commerce, and Marketing through built-in add-ons. It generates powerful analytical displays which makes the data easy to understand and use. This module can also integrate with Microsoft Advertising, Microsoft Audience network, and Microsoft Search Network using a new feature called Customer Match Targeting. This integration gives businesses access to unified first-party data, allows them to easily manage customer segments and enjoy efficient scaling across ad platforms.
There are two major features of Dynamics 365 Customer Insights, and they are Audience Insights and Engagement Insights. Audience Insights helps businesses transform into customer-centric companies. It allows businesses to see results faster with a CDP designed to deliver actionable insights. The Sales, Marketing, and Customer Service teams can use these insights to deliver personalized experiences.
Engagement insights allow businesses to understand how their customers are using their products and services both holistically and individually on numerous platforms such as mobile apps, websites, and other connected products. It also allows businesses to combine behavioral analytics with demographic, transactional, survey, and other data types. This gives businesses full control over their customer data and ensures data governance and compliance.