With a vast array of software solutions available today, businesses face challenges in efficiently purchasing and managing these assets. The Microsoft Commercial Marketplace addresses this by providing a centralized hub to explore, purchase, and manage software solutions that cater to various business needs. It simplifies software procurement, reduces purchasing complexities, and helps organizations consolidate their software portfolios.
According to the 2023 Total Economic Impact study by Forrester Consulting, commissioned by Microsoft, Microsoft Commercial Marketplace delivered a 587% ROI to customers, with a payback period of less than six months. This shows the tangible benefits organizations can achieve by leveraging the marketplace.
What is Microsoft Commercial Marketplace?
The Microsoft Commercial Marketplace is a platform designed to help businesses connect with customers and partners at scale. It allows independent software vendors (ISVs) and service providers to publish, sell, market, and manage their solutions through Microsoft’s digital storefronts, such as Microsoft AppSource and the Azure Marketplace.
Connecting customers with over 400,000 partners through a single trusted source, the Microsoft Commercial Marketplace has simplified and accelerated B2B tech commerce.
Here are some key features:
- Direct sales: Sell your solutions directly to Microsoft customers.
- Partner ecosystem: Create private offers and collaborate with other Microsoft partners to expand your reach.
- Co-selling: Increase sales opportunities by co-selling with Microsoft.
- ISV success program: Access tools, consultations, and support to accelerate growth.
- Comprehensive catalog: Find various certified solutions tailored to meet diverse business needs.
The Microsoft Commercial Marketplace empowers businesses to seamlessly discover, evaluate, purchase, and deploy various software solutions. From productivity apps, CRM and ERP applications, Azure-based services, data analytics, AI tools, and industry-specific solutions, Microsoft’s digital marketplace offers a comprehensive selection of tools, including those powered by Microsoft Dynamics 365 and Microsoft Power Platform. This platform simplifies the search for the right solutions by providing access to an extensive ecosystem of Microsoft and third-party applications tailored to diverse business needs. The marketplace allows businesses to effortlessly integrate new technologies into their operations and stay competitive in the ever-evolving market by streamlining the purchasing and deployment process.