Defence Day weekend brought about one of the biggest sales of the year 2020. Also, one of the only few sales that we saw since the lockdown fully lifted. The stores can now start operating at desired capacity and this sale was a much-awaited affair for many.
On the one hand, it served the important purpose of clearing out old stock for the retailers. Some stock dating back to as far as pre-Covid 19 time. With winters also right around the corner, this was the perfect opportunity to not just end the season with a bang but also prepare for the new stock, new plans, the ‘new normal’.
On the other hand, consumers also did not shy away from coming out and making the sale a success. The influx of buyers with a strong intent to buy was nothing but a pleasant surprise to the businesses who had previously seen a slow rise in sale post-lockdown.
