Footfall analytics leverages the latest technology to count and track customers in your retail stores. It provides deep insights into customer psychology, preferred shopping hours, customer hotspots in your store, etc. The data collected from store counters or people counting solutions can be used to improve customer experience in retail.
Footfall analytics impact on customer service – a use case
One of Europe’s leading shopping malls had more than 100,000 people walking down its hallways, every day. The mall manager always thought that people coming to the mall spent the most during the evenings as that is when they get off from work and have the most time to purchase items they need. But that was before the mall installed a people-counting solution.
Once the people counter sensors were installed and they started collecting data, it was revealed that people were purchasing the needed goods during their lunch breaks. While the results did surprise the entire team at the mall, they also allowed them to use that data to correct their approach and improve customer experience by deploying the right number of staff at the right time.
Here are a few ways you can use footfall analytics to improve your customer service.
