It is no secret that retail touchpoint experiences affect average basket value and customer satisfaction. Statistics show that 89% of customers are more inclined toward making a new purchase after a positive customer service experience.
Additionally, through excellent customer service, companies can nurture brand loyalty, boost efficiency and attract talent. If you look at customer service from this angle, you can use your capacity to deliver excellent experiences to scale up your business profitably.
This is why business owners are always wondering how to improve customer service in retail. So, let’s see how we can do exactly that.
How to improve customer service in retail?
Efficient customer service has the power to make or break your business. It determines whether customers only use your service once or make a repeat purchase. This notion is reflected in a survey conducted in 2022, where 94% of responders mentioned that a positive customer service experience made them more likely to purchase again.
A smart strategy to elevate customer service helps you scale your business for sustainable growth. Moreover, it improves your company’s standing amidst the fierce competition in the retail industry. Following are six actionable ways companies can boost their customer service in retail:
Adopt an omnichannel customer service strategy
One of the best ideas to improve customer service in retail is to interact with your customers on various platforms.
The proliferation of digital channels and advancement in communication technologies has pushed businesses to opt for an omnichannel customer support strategy. In doing so, they can manage interactions across multiple channels such as webchats, call centers, emails, and more.
For instance, a customer support conversation might begin on Facebook, then continue via emails and end in a phone call- all in a seamless connected experience. In this way, customers can smoothly transition between communication touchpoints without experiencing any disruption.
Holistico, a D365 customer service solution, is built with the same approach. It helps retailers digitally accelerate their customer support and inquiry resolution process. Moreover, it provides agents with a single interface to deliver frictionless support and elevate the customer experience