How to use CRM for marketing campaigns – 4 Ways in which CRM helps

March 31, 2022

Successful businesses stand on the foundations of long-lasting customer relationships that play a prominent role in the growth of an organization. Managing these efficiently and effectively is vital for businesses because acquiring a new customer is more expensive than retaining an existing one. Companies can manage their customers better and offer them optimal service by utilizing modern CRM solutions such as Dynamics 365. These solutions store data on customer behavior that helps in developing effective marketing campaigns. Here is how you can use that data to your maximum advantage.

Reach out to the right customers with the right messages

According to a study conducted by Pardot, 79% of all marketing leads generated failed to get converted by companies shying away from using a CRM system.

These businesses spent precious resources attracting new clients but did they get passed to their sales team? When a business is small and aims to grow exponentially, it needs to leverage time to its benefit and use marketing tools such as automation, engaging communication, social media outreach, and email campaigns.  

With an efficient CRM solution at hand, both marketing and sales will enjoy a complete view of prospects and leads. This will allow them to create and target engaging communications messages to turn prospects into loyal customers.

But is it so easy? Looking through all the customer data and making sense of it is difficult and time-consuming. Intelligent CRM solutions automatically sift through contacts and zero in on potentially profitable customers. Marketers can then use this data to craft meaningful content to get positive responses from their customers.  

Focus on developing long-lasting business relationships

According to the State of sales report by salesforce, 46% of sales leaders believe deeper customer relationships to be a key objective for maintaining success.”

Use CRM to analyze customer preferences and behavioral data to develop a comprehensive understanding of the customer’s mind. Start by focusing on their business history with your company and then work to develop a strong relationship on the foundations of mutual success and trust.  

While strategizing your marketing campaigns, dig deep into everything that matters to your customers. Find their preferences, challenges, and goals at the end of each business exchange and ensure you strengthen these budding relationships with follow-up actions. Save this data so next time you can pick up exactly where you left off with each customer. This will make them feel important and cared for.  

The next step here will revolve around recommending to customers products and services that would help them overcome their challenges, reach their goals and find things to their utmost satisfaction. Using data from your CRM you can generate personal shopping experiences and your customers will love them. Reach out to them using their preferred channels of communication and offer them relevant products. This will help you connect with your customers faster and improve your conversion rates.  

Predict your customer needs instead of reacting to demand

There is fierce competition in the market and businesses reacting to the current demand nearly always end up losing customers to the competition. Businesses need to predict imminent demand and opt for a proactive approach to making sales. They should notice common trends before designing a new product and launching it to the people.

Segmenting customers by age, job, and industry won’t suffice anymore. Businesses need to segment customers based on their responses to previous marketing campaigns, their likes and dislikes, email interactions, social media activity, and even recent activities in the physical stores.  

It all comes down to the data. The sharper the customer profile, the more opportunities you have to personalize messages and convert leads. In B2B email marketing, if you segment your subscriber base, your conversion rates will improve which will spur revenue growth across multiple channels.  

Do more in less time

Segmenting customer data and making sense of everything is a time-consuming task. The best way to do more in less time is to automate recurring tasks. A good CRM solution can help you automate tasks like sending emails, responding to customer queries on the website chat, and posting on social media.  

This will save you time so you can focus on more productive tasks such as strategizing marketing campaigns for the next season, choosing the right products for your upcoming promotions, and sharpening customer profiles using data.

Careful automation helps businesses synchronize customer data with service and sales teams. The CRM can be used to gather all feedback from these teams and provide a single data management approach to the marketing department. Modern CRM solutions are intuitive and sophisticated and using them intelligently will help you land significant marketing outcomes.  


You need to engage your customers on a more personal level to stay competitive in the current market scenario. They need to anticipate the wishes of their customers and surprise them by offering what they need at the right time. Engage your customers in a two-way dialogue instead of the old one-way marketing bombardment. Timely cater to your needs and make them feel loved to turn them into your loyal brand advocates. You can only do this by knowing what your customers are interested in at a particular point in time, and the data acquired by your CRM solution can help you do just that.