In today’s fast-paced retail environment, staying competitive requires businesses to be agile and responsive to meet ever-changing customer expectations, offer a seamless customer experience, and keep pace with tech advancement. Dynamics 365 Commerce, formerly known as Dynamics 365 Retail, is a cloud-based retail solution packed with a range of features and capabilities to help businesses streamline their retail operations and enhance customer engagement. By managing all e-commerce operations from a single location, retailers can deliver a consistent experience to their customers, regardless of how and where they choose to engage with the brand.
This solution could be a great fit for your retail business in many ways, whether you are looking to build lasting relationships with customers, increase customer lifetime value, or streamline your retail operations.
Tag along to explore the interesting features to build lasting relationships with your customers and strengthen your brand:
Omnichannel retail experience
A feature where Dynamics 365 Commerce truly excels is its omnichannel capabilities. It empowers retailers to create a seamless shopping experience across multiple online, in-store, and mobile channels. Customers can shop from any device, and their order history, preferences, and loyalty program information is available across all channels. This is done through:
Unified commerce: Brings together all channels and touchpoints to create a unified commerce experience. As a result, retailers can manage their entire business from a single platform, including their physical stores, e-commerce websites, and mobile apps.
Personalization: Allowing retailers to create personalized shopping experiences for their customers based on their purchase history, preferences, and behavior. Customers can receive tailored recommendations and promotions across all channels, and their loyalty program information is available everywhere.
Inventory management: Offering retailers real-time visibility into their inventory across all channels. It allows retailers to manage inventory levels, track stock movement, and automate replenishment to ensure they always have the right products.
Order management: Enabling retailers to manage orders across all channels from a single platform. Retailers can process orders, manage order status, and track deliveries.
Customer service: Equipping retailers with a 360-degree view of their customers across all channels. It allows retailers to provide personalized customer service and support, including real-time chat and messaging.
Modern POS System
Dynamics 365 Commerce’s contemporary, cloud-based POS system empowers retailers to process transactions, manage inventory, and provide personalized customer service. Additionally, the POS system is designed to work offline, ensuring that retailers can continue to serve customers even in the absence of internet connectivity.
Retailers can accommodate a wide range of payment options, including credit and debit cards, mobile payments, and gift cards. The system also supports split payments and partial payments for increased flexibility. Furthermore, the POS system facilitates cross-channel returns and exchanges, enabling customers to return or exchange products purchased online in-store and vice versa. Consequently, customers enjoy a seamless shopping experience, and sales associates are not overwhelmed.
Comprehensive merchandising capabilities
Dynamics 365 Commerce also functions as an end-to-end merchandising solution. Retailers can use it to manage the product life cycle from creation to maintenance, distribution, and publishing through the Commerce channels. Retailers can benefit from the following:
Product catalogs: Effortlessly create and manage product catalogs across all channels, add products, categorize them, and define attributes such as color, size, and material.
Pricing and promotions: Define pricing rules, discounts, and promotions based on customer segments, products, and channels.
Assortment planning: Analyze sales data, customer preferences, and market trends with tools to make informed decisions about which products to carry in stores and online.
Product recommendations: Dynamics 365 Commerce leverages artificial intelligence to provide retailers with product recommendations based on customer data, purchase history, and browsing behavior.
Real-time inventory management
Achieving real-time visibility into your inventory across all channels is no longer a challenge. With its robust inventory management capabilities, Dynamics 365 Commerce can be leveraged for:
Inventory tracking: Empower retailers to monitor inventory levels across all channels in real-time. Retailers can set minimum and maximum stock levels and receive alerts when inventory levels fall below a certain threshold.
Replenishment: Automating replenishment processes, ensuring that retailers always have the right products in stock. The system generates purchase orders based on inventory levels and expected demand.
Stock transfers: Enabling retailers to transfer stock between stores and warehouses. Retailers can track stock movements and monitor inventory levels at each location.
Fulfillment options: Supporting a variety of fulfillment options, including ship-to-store, ship-from-store, and buy-online-pick-up-in-store (BOPIS). Retailers can fulfill orders from any location, providing customers with a seamless shopping experience.
