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Retail growth: Why data analytics is important?


Retail growth has become increasingly complex in the modern retail landscape. Consumer needs and expectations are evolving as fast as ever. As a result, data analytics is gaining massive popularity as it solves retail complexities and capitalizes on customer behavior.   To summarize, collecting and analyzing data is useful as it allows retailers to: The […]

Five questions with Nabeel Abdullah – CEO Sapphire Limited


In a recent ‘Five Questions’ series, Shopper Value invited leaders from the retail industry to share their take on the role of technology and data analytics in retail and the growing need to enhance efficiency for businesses.   Our first guest is Nabeel Abdullah and here is his take on the importance of experiential value of stores, […]