Fatima Javed
Confiz is proud to announce its partnership with Annata, a global transformation solutions provider for the automotive, truck, bus, and equipment sectors – a key milestone in our ongoing mission to accelerate digital transformation across the MEA region. This collaboration strengthens our ability to help businesses modernize operations, embrace AI-driven innovation, and scale confidently.
With A365 at the core – Annata’s purpose-built, cloud-based platform for automotive, trucking, equipment and rental industries – and our deep implementation expertise in Dynamics 365 and engineering capabilities, we’re bringing together the best of both worlds. This partnership enables us to deliver industry-specific capabilities tailored to the real-world needs of our clients in the automotive and equipment sectors, helping them drive efficiency, adapt to change, and unlock long-term value.
Through this partnership, our clients will gain access to:
- End-to-end solutions, built for the automotive industry
A365 unifies ERP, CRM, and Dealer Management System (DMS) capabilities into one platform, helping transform the automotive industry by streamlining operations across the value chain with built-in AI, automation, and best practices.
- Faster implementations, accelerated outcomes
Combining Annata’s purpose-built platform with our delivery expertise, we will reduce implementation timelines and accelerate time-to-value for our clients.
- Agility, scalability, and future-readiness
With modular deployment, evergreen updates, and seamless Microsoft integration (Dynamics 365, Azure, Copilot, Power Platform, Dataverse), A365 ensures our clients stay agile and ready for what’s next.
- Strategic partnership with Annata backed by regional expertise
Building on a successful track record of partnerships across the MEA region, we are formalizing our alliance with Annata to deliver tailored, end-to-end solutions that address the evolving needs of the automotive and equipment industries.
Through this partnership, Annata will gain a trusted implementation partner with deep regional expertise, while we will enhance our industry portfolio with a purpose-built solution designed to meet the distinct operational requirements of these sectors.
Reflecting on the significance of this partnership, Hashim A. Zulfiqar, Managing Director EMEA at Confiz, said, “We’re excited to take the next step with Annata. As we expand further into Saudi Arabia and the wider MEA market, this partnership allows us to deliver industry-proven solutions at scale.”
“By aligning with Annata, we’ve been able to accelerate value delivery for our clients,” said Ahsan Fayyaz, Senior Vice President of Professional Services at Confiz. “Together, we’re enabling automotive businesses to modernize operations and respond faster to market changes.”
“Our partnership with Confiz will enhance our ability to support businesses in the MEA region with tailored, industry-specific capabilities,” said Magnus Norddahl, CEO of Annata. “Together, we’re helping businesses power possibilities with an evergreen solution that will streamline their operations across the value chain, adapt to market changes, improve bottom line, and thrive in a competitive landscape.”
This partnership will enable automotive and equipment businesses to adopt, scale confidently, and realize greater value from digital investments. Furthermore, it enhances our ability to provide continuous support, empowering clients to transform their operations and stay competitive in a rapidly evolving market. Together with Annata, we’re ready to shape the future of the automotive and equipment industries.
