From a marketing perspective, understanding the effectiveness of various campaigns as compared to each other and year over year are critical. Understanding which sales levers are being activated by each campaign can help drive store and company performance. Driving traffic, average spend and conversion are important components to help build a variety of marketing initiatives like new acquisition, brand loyalty, or higher customer spend.
Today, we’re excited to introduce Campaign Measurement, a new tool for Shopper Value – Gold, to help you measure and track campaign performance data without having to manually collect and piece it all together. You can define all your campaigns in one place and breeze through your analysis to have a deeper understanding of how campaigns fared. With Shopper Value, you can now define all your campaigns and analyze them in two easy to understand reports.
