Top Microsoft Dynamics 365 apps to maximize your business potential

February 14, 2023

Businesses generally have a few common goals: drive efficiency, reduce costs, and break silos. These goals lay the groundwork for a forward-thinking organization to adapt and innovate. Fortunately, Microsoft Dynamics 365 was created to help organizations achieve exactly the same. This cloud-based ERP and CRM solution links people, data, and processes, transforming businesses into a hyperconnected unit, driven by speed and agility.  

Dynamics 365 is a suite of Dynamics Apps designed to manage and streamline various business operations, including finance, sales, marketing, customer service, human resources and operations. In addition, Microsoft Dynamics 365 provides real-time insights and predictive analytics, allowing organizations to make informed decisions and drive growth. With its flexible deployment options and integration with other Microsoft products, Dynamics 365 is a versatile platform for businesses of all sizes.

This blog post discusses the top Microsoft Dynamics 365 apps essential for any business looking to scale and achieve operational excellence.

Top Microsoft Dynamics 365 Apps

You can choose one app, combination of a few or all. The best part is all Dynamics 365 applications are designed to work together. Also, they can easily integrate with your existing system to create a comprehensive solution that connects your entire business. Letting you evolve the way you manage your operations and transform how you connect with your customers!

Let’s see how your business can do more with less using the top Dynamics 365 apps:

Dynamics 365 Sales

Dynamics 365 Sales is an app that drives revenue by connecting your sales and marketing teams. It helps teams manage their sales pipeline, track customer interactions, and close deals faster. The app integrates with other Dynamics 365 apps, including Marketing and Customer Service, to provide a complete view of customer interactions and history. Other than that, it also includes features such as lead and opportunity management, account and contact management, and forecasting.

With the sales app, you can boost sales and engagement at every customer journey stage with an integrated sales and marketing solution. The sales app also provides in-the-moment insights about customer sentiments and emotions to guide your sales approach.  

Here are some unique features of the sales app:

  • Gain visibility into your customer needs  
  • Lead customers into the sales pipeline and close more deals faster  
  • Real-time coaching and productivity tools for your team  

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a cloud-based marketing automation platform designed to help businesses orchestrate personalized journeys across all touchpoints and strengthen customer relationships. It offers a range of tools for lead generation, email marketing, event management, customer segmentation, and personalization, all integrated with the Dynamics 365 CRM platform.  

The app gives you a unified view of customer data to deliver targeted and relevant experiences across all touchpoints. Dynamics 365 Marketing also features advanced analytics and reporting capabilities, giving marketers insights into campaign performance and customer behavior.

Some interesting features of the marketing app include:

  • Engage with customers in real-time to enable personalized customer journeys
  • Use AI-driven recommendations for turning insights into actions  
  • Orchestrate customer journeys across different touchpoints  

Dynamics 365 Customer Service

The dynamics 365 Customer Service app is designed to create exceptional customer support experiences. It features an intelligent contact center solution for businesses to deliver transformative outcomes.

The app includes case management, knowledge management, and omnichannel communication features. With these capabilities, organizations can manage customer feedback and inquiries across multiple channels. The Dynamics 365 Customer Service app also integrates with Dynamics 365 Sales and Marketing app to provide a complete view of customer interactions and history, helping support teams resolve issues faster.

With Dynamics 365 Customer service, businesses can:

  • Deliver exceptional customer service  
  • Optimize service operations and boost agents’ productivity
  • Personalize customer experiences to delight them  
  • Resolve customer issues fasters  
  • Empower your team with actionable insights  

Dynamics 365 Finance

For businesses that want to reimagine financial and business operating models, Microsoft Dynamics 365 Finance allows you to thrive in the face of disruption. This cloud-based financial management solution helps organizations automate and streamline their financial processes. In addition, it provides real-time insights into financial performance, enabling organizations to make informed decisions.  

Dynamics 365 Finance integrates with other Dynamics 365 applications and MS technology stack, allowing organizations to streamline their operations and increase productivity. Key features of Dynamics 365 Finance include accounts payable and receivable, general ledger, cash management, project accounting, and fixed asset management. With its user-friendly interface and flexible deployment options, this app is suitable for organizations of all sizes across industries.

With the Dynamics 365 Finance app, businesses can:

  • Prepare for change and adjust to avoid disruptions  
  • Drive efficiencies by working smarter  
  • Connect data, improve performance, and automate mundane tasks  
  • Provide financial visibility with reporting and analytics tools

Dynamics 365 Supply Chain Management

Every business aims to create a smart and adaptable supply chain, and Dynamics 365 supply chain management app helps you make this possible. It is a cloud-based software solution that helps businesses optimize their supply chain operations. It integrates with other Dynamics 365 applications, such as Financials and Sales, to provide a comprehensive view of a company’s supply chain, including inventory management, procurement, production planning, and distribution. With real-time visibility, automation, and analytics capabilities, Dynamics 365 Supply Chain Management helps businesses improve operational efficiency, reduce costs, and increase customer satisfaction.

Dynamics 365 helps you stay agile and resilient by:

  • Improving equipment effectiveness by reducing downtime  
  • Using advanced technologies to transform manufacturing operations  
  • Automating and optimizing order fulfillment with AI and real-time inventory  
  • Predicting and overcoming disruptions in the supply chain using actionable insights  
  • Enhancing supply chain visibility  

Dynamics 365 Human Resources

In order to create a workplace where your people and business thrive, you must empower your employees with the information they need. Dynamics 365 Human Resources brings the right suite of applications to provide your business with self-service HR tools. With these tools, you can streamline HR processes, improve efficiency, and enhance employee experiences. This app can meet the needs of organizations of all sizes and industries, making it a flexible and scalable solution for HR management.

Furthermore, with Dynamics 365 Human Resources, businesses can manage all aspects of HR, including benefits administration, talent acquisition, onboarding, performance management, and more. Like others, this solution can also integrate with other Dynamics 365 applications to provide real-time insights through powerful analytics and reporting capabilities. The app also provides a comprehensive view of HR operations, allowing organizations to improve employee engagement and drive productivity.

  • Transform employee experience by empowering them with the right information  
  • Optimize HR programs like employee benefits, training, compliance, etc.
  • Take actions and adapt to changes faster  
  • Make decisions based on centralized workforce data and analytics  

Dynamics 365 Commerce

Previously known as Dynamics 365 Retail, MS Dynamics 365 commerce is an omnichannel eCommerce solution designed for retailers. It enables businesses to manage their online sales, brick-and-mortar retail operations, and customer engagement by delivering a personalized shopping experience.

Dynamics 365 Commerce integrates with Dynamics 365 Finance and Supply Chain Management to provide a complete business solution. The platform offers features such as personalized shopping experiences, real-time inventory management, and omnichannel sales. Dynamics 365 Commerce also provides business insights and analytics to help organizations make data-driven decisions and optimize their operations.

Commerce enables retailers to stand out in the competitive business landscape by allowing them to:

  • Maximize inventory investment through omnichannel order fulfillment
  • Optimize commerce operations through unification of all retail channels  
  • Deliver engaging and intuitive buying experiences via AI-driven personalization
  • Build appealing digital storefronts through the eCommerce website builder  
  • Reduce costs by adopting the best practices for omnichannel commerce  

Dynamics 365 Field Service

Dynamics 365 Field Service is a cloud-based solution that provides organizations with tools to manage field service operations, such as scheduling and dispatching technicians, tracking inventory and assets, and recording customer interactions.  

This business application is designed to help organizations deliver onsite service to customer locations. The solution offers real-time visibility into field service activities and helps to improve the customer experience by providing fast and efficient service delivery. Dynamics 365 Field Service is part of the Microsoft Dynamics 365 suite and integrates with other Microsoft applications, including Dynamics Power apps and Power BI.

The Field service can help you with the following:

  • Improve scheduling and dispatch the best technician to do the job  
  • Boost employee productivity by offering in-context help to technicians  
  • Get a 360-degree view of client assets  
  • Identify and resolve issues remotely using IoT sensors and reduce service calls.

Wrapping Up

Microsoft Dynamics 365 is a portfolio of intelligent apps designed to meet the specific needs of businesses and streamline their operations. So, whether you need to manage your sales, marketing, customer service, finance, supply chain, or HR, Dynamics 365 has an app that can help.

If you are ready to take your business to the next level, consider implementing Dynamics 365 with the help of Confiz. As a trusted partner with 185 plus D365 consultants and 16+ years of industry experience, we are dedicated to helping our customers succeed. We understand the challenges businesses face and are ready to lead, support, and  inspire you on your journey to transformation.

Take the first step towards agility and innovation with Microsoft Dynamics 365. Contact us at for more information or to speak with a consultant.