Data insights for effective outbound sales prospecting

Utilizing updated data

Customers are constantly moving from one business to another. While some companies do manage to retain clients through their loyalty programs, this is not the case for everyone. Therefore, when sales teams buy external customer intent data, they fail to determine if the prospect on their list is still with that company. If you are thinking that the data, we are talking about is merely contact information, let us clarify it here. This data includes the personal preferences of customers, things they feel passionate about or stuff a persona is directly responsible for or a challenge they very usually face in business. This data is not easy to dig up and therefore we need to buy it from external sources. Data needs to be fresh or updated regularly as there is nothing more cumbersome or fruitless than doing cold outreach. Not only does this reduce connect rates (establishing of connection with the customer) it even increases sales costs. Having the right, updated, and actionable data at hand will ensure your sales teams are able to hold meaningful conversations that establish a relationship, which is not just transactional in nature.

Direct Dial Phone Numbers  

Sales prospecting is not easy and calling the main telephone number of a prospect unprepared is nothing but a nightmare for sales teams involved in outbound prospecting. While the availability of a direct dial phone number helps businesses in improving their sales teams’ potential for closing a sale, only proper preparation can allow them to have a meaningful sales conversation. Therefore, it is important that outbound sales reps should have all data on the customer in advance so they can curate their sales pitches in an appropriate manner. Direct-dial numbers can be purchased from third-party data providers.

Contact at appropriate times

Strike when the iron is hot. In outbound sales prospecting, this is translated into calling prospects at the best time to close maximum deals. How can businesses determine the best time to call a potential customer? They can start by considering the geographic zones and area codes to call clients during business hours. It will improve their pick-up rates. Businesses can use third-party sales dialing system here.