What is personalization in digital marketing for eCommerce retailers?

The Power of Personalization in Digital Marketing for eCommerce Retailers Personalized marketing is the make and break of any eCommerce marketing strategy in today’s competitive world. As brands battle for consumer dollars, the way to win is through personalization. Consumers want to see useful and contextually relevant ads based on their interests. In simpler words, […]

What traditional retailers can learn from eCommerce

Do you ever stop to think why e-commerce is rapidly gaining popularity with retailers as a go-to platform to capitalize on their target audience at the lowest cost? On one hand, computer algorithms have enabled big data analytics to track the entire buying journey of customers at every step of the AIDA funnel: awareness, interest, […]