MMP
Multichannel Messaging Platform
Ensure smooth integration of enterprise applications through our multichannel messaging API. Get access to multiple communication channels with minimal changes to your backend systems.
Core Features
Enterprise-Grade Message Transfer Agent
Multichannel Message Relay
High Performance
Advanced Reporting
Optimized Deliverability
Template Management
Security Compliance
MULTICHANNEL MESSAGE RELAY
Send messages on any channel
Send and track marketing and high-volume tractional messages across multiple communication platforms including SMS, Email, Web, and Mobile Push with one single platform, utilizing the capabilities of CDMS’s application-to-application message relay engine.
- Injection via SMTP, AMQP and REST API
- Advanced scheduling options
- Sending volume and time limitations
- Attachment support
OPTIMIZED DELIVERABILITY
Optimize deliverability with minimal effort
The robust engines of MMP are preconfigured to handle the complex rules of deliverability. The module offers provider-specific configurations including speed, rate, throttling, and connection limiting, etc. Making email deliverability and user’s activity tracking easier than ever.
- Authentication standards support (DKIM, SPF, DMARC)
- IP rate limiting
- Automated IP warmup
- Blacklist, bounce, and feedback loop management
HIGH PERFORMANCE
Boost performance with fewer servers
MMP, with a high-performance multi-threaded architecture, enables messages to queue in the memory, and with one single instance, you can send and handle millions of messages per hour with minimum server requirements.
- 5 million messages per hour from a single server
- Horizontally scalable architecture to meet high-speed, high-volume message delivery
- High availability – easily scale message queues across multiple machines
- RabbitMQ for message queuing and reporting
TEMPLATE MANAGEMENT
Centralized multichannel template management
You can easily create, personalize, preview, test and save your multi-channel marketing content in one single repository. Also, the module’s built-in features such as complex personalization blocks with rendering preview services enable personalization.
- Centralized template repository (Email, SMS, Web & Mobile Push templates)
- Upload your existing content or retrieve content with APIs
- Complex personalization blocks, JavaScript engine, and personalization rendering
- Separate templates for Marketing and Transactional messages
ADVANCED REPORTING
Monitor performance in real-time
Get a complete view of your cross-channel sending statistics, number of messages delivered, clicks and open rate through a single platform. Keep track and record your bounce rate and number of complaints so you can address any issues immediately.
- Detailed reports for each message delivery including bounces, opens and clicks available through the Web UI
- Reports can be pushed to your existing systems or can be retrieved from RabbitMQ queues or SMTP
- Query historical transactional sends by target address or message ID
SECURITY COMPLIANCE
Secure and compliant platform
Ensure secure deployment into your existing infrastructure through enterprise-ready security and operational processes. Features like privacy compliance, account provisioning, approval workflows and message encryption keep your marketing and communications operations protected.
- On-premise deployment
- SSO/LDAP authentication
- TLS message encryption
- Detailed SMTP logs available for audits
Discover how customer-driven marketing fuels growth
Enter a new era in personalized marketing through CDMS. A highly innovative 360-degree marketing platform.
Learn how to craft an effective omnichannel customer experience to win this holiday season and maximize your ROI.
Personalization is the future of marketing. Our Customer-Driven Marketing Solution creates seamless omnichannel experiences for a lasting brand impact. Read on for more details.
INDUSTRY FOCUS
Reshaping digital invention
with a fresh vision
Retail
With the retail environment rapidly changing, the need for a smart acquisition and retention strategy is now paramount. The recipe to success is creating unique experiences tailored to customers’ needs and preferences.
eCommerce
eCommerce marketing platforms and tools boost conversions, engagement, and customer loyalty. According to stats, 45% of customers are likely to shop on an eCommerce site that offers personalization.