Empowering CPG brands to thrive in a dynamic landscape: How to prepare for sustainable success

CPG companies have been grappling with various challenges for years, but the current landscape presents unprecedented obstacles. The global pandemic, shifts in consumer behavior, supply chain disruptions, and emerging competition have significantly impeded their growth. Furthermore, the increasing emphasis on sustainability has prompted consumers and businesses across the value chain to reevaluate their practices and priorities. To navigate the challenges in CPG industry and stay competitive, all forward-thinking consumer goods brands require a technology partner to facilitate their journey towards becoming agile, data-driven, and digitally connected enterprises.

With around two decades of experience collaborating with top CPG companies, a strong foundation in software engineering, and substantial investments in emerging technologies, Confiz presents a comprehensive range of innovative services and solutions designed specifically for the Consumer Packaged Goods industry. Our unwavering commitment is to assist you in foreseeing risks, building robust digital models, seizing new opportunities, and strengthening your position as an industry frontrunner.

Gain competitive advantage, reduce costs, and propel overall business growth

Elevate product quality and foster innovation, reducing time-to-market for new products

Maximize productivity and operational efficiency with cutting-edge tech trends

Boost customer engagement and loyalty with personalized experiences

Industry expertise

Bringing a perfect blend of innovation, expertise, and technology to help you create a remarkable impact across the functional facets of the Consumer Packaged Goods industry.

Efficient distribution networks

Harnessing our extensive experience in building resilient distribution models for CPG companies, we empower you to optimize logistics networks and navigate complex supply chains. With our robust technology-driven strategies, you can ensure efficient inventory management, minimize costs, reduce lead times, and maximize product availability, ensuring seamless distribution to your target customers.

Manufacturing excellence

With our deep understanding of CPG technology and manufacturing processes, we optimize production operations through advanced automation, data-driven insights, and intelligent solutions. Our expertise streamlines processes, ensures consistent quality control, and implements cost-effective strategies, empowering you to deliver superior consumer goods to the market.

Retail transformation

As seasoned experts in retail technology, we are fully equipped to help you leverage advanced analytics, deliver personalized customer experiences, and optimize merchandising, pricing, and overall retail operations. By embracing technology-driven solutions, you can gain a competitive edge, attract loyal customers, and drive sales growth in the dynamic consumer goods landscape.


Enabling global companies

Trusted by some of the world’s largest and most exciting companies, we thrive on building strong relationships and an outstanding reputation. As a result, we have many things in common with our clients across the globe. However, what stands out the most is our aspiration to evolve, innovate and experiment.

Orchestrate business growth and nurture innovation through technological excellence

As catalysts for digital transformation, our solutions and services are designed to foster thriving success, cultivate meaningful customer connections, and drive long-term growth for your business in the CPG industry.

Operational efficacy

Optimize your operations, and fuel your business's growth with our innovative solutions and efficient business operating models for the consumer goods industry.

Unified supply chain

Experience seamless integration across your entire supply chain, ensuring optimal efficiency and exceptional product delivery.

Lean production processes

Maximize your production output while minimizing costs with our expert strategies and cutting-edge technologies to streamline manufacturing processes and drive profitability.

Enhanced customer engagement

Transform your customer relationships with our innovative solutions built on the latest customer engagement trends, empowering you to engage, delight, and retain consumers.

Success Stories

The leading footwear retailer - Hush Puppies, partners with Confiz to accelerate digital transformation and drive operational agility.


Confiz empowers SJS International to revolutionize its business operations with the innovative enterprise technology.


Confiz modernizes intranet and streamlines user experience for America's largest domestic merchandise retailer.


Macy's joins hands with Confiz to deploy an employee experience framework and provide integrated capabilities at its stores.


Our Retail solutions and services


“Microsoft enabled in-sync inventory operations and faster order fulfillment for Hush Puppies, leading to exponential growth in our market share.”

Sidra Umar

Head of E-commerce, Hush Puppies


“Microsoft enabled in-sync inventory operations and faster order fulfillment for Hush Puppies, leading to exponential growth in our market share.”

Sidra Umar

Head of E-commerce, Hush Puppies


“I would like to thank the Confiz team, who launched the project on time, and we are impressed with the result. We are fully confident that our mutual partnership will open a new era for our company.”

Boubakar Rahmani

Advisor to the boards, Bani Yas


“We are highly impressed by your attention to detail because for the same set of requirements; we couldn’t roll it out even after attempting it multiple times with our ex-technology partner.”

Mr. Zeeshan Khan

COO, Ruba Digital


“We believe that our partnership with Microsoft and Confiz to create and leverage best-in-class technology will allow us to make the customer experience more seamless across all channels and mitigate the disruption impacting today’s retail environment.”

Sue McMohon

Group Vice President, Retail Communication, Macy’s


“I wanted to take a moment to recognize the Confiz team for supporting in the launch of the new enterprise portal. We have received positive feedback from our associates and leadership. I am proud and excited to see the vision coming to life and thankful for your team’s contribution. Great partnerships lead to great innovations. Let the journey begin!”

Vice President, Corporate Applications

America’s largest domestic merchandise retailer



May 30, 2023

Confiz partners with ECS to help them upgrade from Dynamics AX to Dynamics 365 Finance and Operations for improved efficiency, enhanced financial visibility, and optimization of key business processes.


March 29, 2023

Confiz partnered with D.engage to introduce CDMS, a customer-driven marketing solution that gives businesses a 360-degree customer view and helps them deliver personalized brand experiences.


March 29, 2023

Confiz celebrated women’s day to recognize and empower its female employees and support a more inclusive and equitable workplace culture.

Events & Webinars

May 11, 2023

Get ready for a transformative retail experience that will elevate your brand and propel your business to new heights. Join Confiz and D.engage at our highly-anticipated retail conference in Lahore, Pakistan, on May 18th.

Events & Webinars

May 3, 2023

Join this webinar on preparing for a successful fourth quarter and holiday season through last-minute insights and strategies.

Events & Webinars

May 3, 2023

Join experts from Confiz and Netstock as we unfold the story of how managers like Joe could leverage the superpower of inventory optimization to bring sustainability and scalability to business with Dynamics 365 F&O inventory.

Got more questions on CPG services?

We are here with answers!

What are the benefits of retail software development?

Retail software development services can bring several benefits to your business. Some interesting benefits include:

  • Improve efficiency by automating tasks such as inventory management, order processing, and accounting
  • Enhance customer experience by providing personalized experience from browsing to checkout
  • Provide real-time data and insights to make informed decisions about marketing, pricing, and inventory management
  • Optimize sales channels to drive more sales and boost revenue
  • Reduce costs associated with manual processes and errors, which can ultimately save business cost
  • Safeguard sensitive customer data and prevent fraud by implementing secure payment processing systems and adhering to industry security standards

What are the top retail trends in 2023?

Top trends dominating the retail industry in 2023 include omnichannel retail, social commerce, social media sentiment monitoring, and metaverse. In addition, other key retail industry trends, such as experiential retail, frictionless shopping, and personalized shopping, will continue to influence the industry.

What is the role of Machine Learning in the retail sector?

Machine Learning is an essential tool for the retail sector. It allows retailers to process and analyze large amounts of data to extract valuable insights to drive business growth and ensure informed decision-making. For example, with the ability to analyze customer data, such as purchase history, browsing behavior, and demographics, retailers can create personalized marketing campaigns that engage customers and increase sales.

Additionally, Machine Learning can detect fraudulent transactions, optimize pricing strategies, and analyze customer interactions to improve customer satisfaction and reduce churn. By leveraging the power of Machine Learning, retailers can stay ahead of the competition and meet the ever-changing needs of their customers.

What should I look for in a retail software development company?

Look for the following qualities when choosing a retail software development company to work with:

  • Years of industry experience
  • Technical skill set of the team of developers
  • Industry knowledge
  • Customization capabilities
  • Strong focus on user experience (UX) design
  • Communication and collaboration
  • Quality assurance
  • Maintenance and support

Why should I invest in retail software services?

Investing in retail software services can bring numerous benefits to your business. By implementing these services, you can elevate your customer experience, enhance your team's productivity, streamline inventory management, and gain a competitive edge over other retailers in the market. As a result, you can expect a substantial increase in sales and revenue, ultimately contributing to your business's success.

Got more questions on CPG services?

We are here with answers!

What is Financial Technology (Fintech)?

Financial technology (Fintech) refers to the use of technology to provide financial services and enhance the delivery and utilization of financial products. This encompasses mobile banking, digital payments, blockchain, robo-advisors, and other groundbreaking financial services.

How do financial technology software development firms charge for their services?

Financial technology software development firms typically determine their charges based on the scope and complexity of the project, the time required for development, and the level of expertise needed. This can be done through fixed-price arrangements or hourly rates.

How are Fintech software developers keeping up with the newest technologies?

Fintech software developers stay up to date with the latest technologies by consistently conducting research and testing new tools, frameworks, and technologies. Additionally, they actively engage in conferences, participate in online forums and communities, and invest in continuous training and education.

What technologies are used in Fintech development?

Fintech, or financial technology, is a rapidly growing field that uses technology to improve financial services. Some of the technologies commonly used in Fintech development include:

  • Cloud computing and storage solutions
  • Big data and analytics tools
  • Blockchain and distributed ledger technologies
  • Artificial intelligence and machine learning algorithms
  • Mobile app development frameworks
  • Payment gateway integration and online transaction processing systems
  • Cybersecurity and data protection tools and protocols
  • Robotic process automation (RPA) software
  • Chatbots and natural language processing (NLP) technologies
  • APIs and microservices architecture

How does Fintech software keep data safe and secure?

Fintech software uses a range of security measures, such as encryption, firewalls, and two-factor authentication, to protect data and prevent unauthorized access. Data is stored in secure servers or cloud storage platforms that comply with industry standards and regulations.

Which businesses need Fintech software development services?

Fintech software development services can benefit a wide range of businesses that require financial solutions, from startups to established enterprises. Some businesses that can benefit from Fintech software development services include banking and financial institutions, payment processors, insurance companies, cryptocurrency businesses, and wealth management firms.

How does Fintech software help my company and my employees work smarter?

Fintech software can help your company and employees work smarter in several ways. Here are some examples:

  • Automation: Fintech software can automate many financial tasks such as invoicing, accounting, and payroll processing, minimizing the need for manual work and freeing up time for other important tasks.
  • Real-time data access: With fintech software, you can get real-time access to financial data and analytics, enabling you to make informed decisions and respond quickly to changing market conditions.
  • Payment processing: Fintech software can streamline payment processing, allowing you to easily accept payments from customers and vendors and automate the reconciliation process.
  • Risk management: Fintech software can help you identify and manage financial risks more effectively, reducing the likelihood of fraud and financial loss.

Got more questions on CPG services?

We are here with answers!

What is the biggest challenge faced by CPG companies?

One of the biggest challenges in the CPG industry is the intense competition within the market. With a multitude of brands and products competing for consumer attention, companies must continually differentiate themselves, foster innovation, and execute effective marketing strategies to establish a distinctive presence in a highly competitive landscape.

What are the top trends in the CPG industry?

The CPG industry has drastically evolved over the years. The current CPG trends include:

  • Emphasis on e-commerce and digitalization to cater to changing consumer preferences.
  • Growing demand for personalized and sustainable products.
  • Adoption of artificial intelligence and data analytics to gain valuable customer insights and enhance decision-making processes.
  • Focus on product innovation and agility, enabling businesses to respond swiftly to shifting consumer demands and market dynamics.

What is the difference between CPG Vs FMCG?

CPG (Consumer Packaged Goods) is a broader category that includes various products consumed by individuals on a daily basis, such as food and beverages, personal care items, household products, and over-the-counter medications. On the other hand, FMCG (Fast-Moving Consumer Goods) refers to products with a relatively short shelf life and high consumer demand, such as perishable food items, toiletries, and cleaning products. While FMCG is a subset of CPG, it specifically focuses on frequently purchased and quickly consumed products.

What are the key success factors that drive growth for CPG companies?

Key success factors for CPG companies include understanding consumer needs and preferences, effective brand management and marketing strategies, efficient supply chain management to ensure product availability, strong distribution networks, continuous product innovation, adaptability to changing market trends and building customer loyalty through exceptional customer experiences and engagement. Additionally, leveraging data analytics and technology to gain insights and optimize operations is becoming increasingly important for success in the CPG industry.

Get in touch