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5 proven strategies on how to improve sales in retail performance 2023


It’s easy to tell what is running in retailers’ minds: how to improve retail sales performance online and in-store. Most retailers fight to increase their store’s foot traffic and bring customers back to their store, but within this, they forget the bigger picture: what good are more customers if they are not making the most […]

How to use footfall analytics to improve customer service?


Footfall analytics leverages the latest technology to count and track customers in your retail stores. It provides deep insights into customer psychology, preferred shopping hours, customer hotspots in your store, etc. The data collected from store counters or people counting solutions can be used to improve customer experience in retail.   Footfall analytics impact on […]

Five strategies for the apparel and footwear industry to adopt in 2023


The changes in consumer spending habits and digital innovation have propelled the apparel and footwear industry into seismic shifts. The pandemic added further fuel to this fire and today the fashion sector is even more unpredictable than ever before.   Statista predicts the Compound Annual Growth Rate (CAGR) of the eCommerce fashion (apparel and footwear) industry […]

How to improve customer satisfaction in retail


Customer satisfaction in the retail business comes from a solid relationship between the business and the customer. Essentially, it is always a two-way street, but many retail businesses fail to understand this and end up with low levels of customer satisfaction. Retail customers buy your products when you are forthcoming, honest, and a problem solver. […]

How to upsell and cross-sell in retail effectively: 5 points to ponder


Selling things your customers are already interested in is easy. They ask you about a product, you confirm its availability, they pay you and the product is dispatched to their preferred location. Is that enough for you or should you be trying to pursue ways to increase their basket size? If you are happy with […]

How to use real-time data to optimize retail store staff hours


In the post-pandemic world, it only seems natural to expect a fall in the traffic flow in retail stores, especially in the face of intermittent lockdowns, occupancy limits, and stringent SOPs. As a result, people counting has become increasingly important for retailers as they aim to ensure optimal staff levels in retail outlets to improve customer […]

What traditional retailers can learn from eCommerce


Do you ever stop to think why e-commerce is rapidly gaining popularity with retailers as a go-to platform to capitalize on their target audience at the lowest cost? On one hand, computer algorithms have enabled big data analytics to track the entire buying journey of customers at every step of the AIDA funnel: awareness, interest, […]

Why do retailers need people counters in their stores?


Modern businesses are using people counters to understand the daily traffic patterns in their retail stores. It helps them understand the peak business hours and generate comprehensive reports related to overall conversion rates.   While retail outlets use people counters to gauge performance through crucial KPIs such as the number of customers being dealt by […]

How to improve in-store experience using footfall analytics


Good customer service can be termed the backbone of any thriving retail business. This is the reason why your retail store staff prioritizes frictionless communication to tend to customer needs in a timely fashion.   We know from research that 83% of customers expect to engage with someone immediately when contacting a company. As opposed […]

How to optimize retail marketing campaigns using footfall analytics


How do you know if your marketing efforts are translating into enhanced revenue in your stores? Measuring the impact on footfall of marketing campaigns is not just important to gauge success but also gives you the benchmark to improve on marketing strategies and campaign planning.   Footfall analytics tools such as Shopper Value are designed to support […]