In the post-pandemic world, it only seems natural to expect a fall in the traffic flow in retail stores, especially in the face of intermittent lockdowns, occupancy limits, and stringent SOPs. As a result, people counting has become increasingly important for retailers as they aim to ensure optimal staff levels in retail outlets to improve customer service, maximize conversions, and reduce operational costs. So, how can people counting help businesses ensure an optimal service level as we deal with the retail challenges brought on by 2022?
Monitor in-store traffic in real-time to reassign staff
Having more staff hours reserved to attend to customers when the traffic is low can increase operational costs. Whereas fewer staff members during peak hours can leave customers unattended, which translates into reduced sales. Footfall analytics solutions such as Shopper Value can help retail managers analyze the customer traffic patterns in their retail stores and assess their peak hours when customers are crowding their stores. More staff can be assigned to handle direct customer service when the traffic is high. When the traffic is low, some staff can be shuffled to other operational tasks such as stocking, and inventory. This way, retail managers are not just able to close more sales but can also optimize their operational processes and costs.
