Microsoft Flow vs Microsoft Power Automate: Exploring the enhanced features and capabilities

June 29, 2023

As the digital workspace continues to evolve and advance, so does the software that powers it. Microsoft, a leading force in this digital transformation, has updated its well-known Microsoft Flow to the now-named Power Automate. Charting its journey throughout 2023, we’ve seen significant changes and enhancements made to better meet user needs and adapt to a fast-paced, increasingly automated business landscape.  

Some of the key challenges that organizations often face the challenge of managing repetitive tasks, manual processes, and data integration across various systems. According to a survey, more than 40% of workers dedicate a significant portion of their workweek to performing manual and repetitive tasks.

As a result, this leads to inefficiencies and low productivity. Automation platforms like Power Automate (formerly Microsoft Flow) provide a solution by allowing users to create automated workflows that connect different applications and services.  

Moreover, they empower organizations to eliminate manual errors, save time, reduce costs, enhance collaboration, and achieve greater productivity. However, when opting for Power Automate, one common question asked is regarding the difference between Microsoft Flow and Power Automate.

This blog will dive deeply into Microsoft Flow vs. Power Automate and what it means for your business.

What is Microsoft Power Automate?

To better understand the comparison between Microsoft Flow and Power Automate, it’s important to first clarify what Power Automate is.  

A robust platform for business process automation that enables companies to simplify their workflows and eliminate repetitive tasks. With its intuitive interface and a wide range of features, Power Automate significantly boosts productivity by automating repetitive tasks, freeing up personnel for more strategic work. Its seamless integration with hundreds of apps and robust Robotic Process Automation (RPA) capabilities facilitates efficient, error-free workflows. Customizable templates, real-time notifications, and compliance with security standards further enhance its appeal, making it an indispensable tool in today’s digital business landscape.

Significance of Microsoft Power Automate

  • Streamlined workflows: Power Automate enables organizations to automate their workflows, eliminating manual errors and reducing the time and effort required for routine tasks. This allows employees to focus on more strategic and value-added activities.
  • Improved efficiency: By automating repetitive tasks, Power Automate improves operational efficiency, allowing teams to accomplish more in less time. This results in improved productivity and resource utilization.
  • Integration of systems: Power Automate provides a seamless integration experience, allowing businesses to connect different applications, services, and systems. This enables data sharing and process automation and improves collaboration across the organization.
  • Empowering citizen developers: Power Automate democratizes development by enabling “citizen developers” (i.e., non-professional developers) to automate tasks and processes, reducing the burden on IT departments and allowing more rapid deployment of solutions.
  • AI capabilities: By integrating AI Builder, Power Automate allows businesses to leverage artificial intelligence in their workflows, unlocking new possibilities for automation, analysis, prediction, and decision-making.
  • Enhancing decision-making: By automating data collection and processing, Power Automate can provide real-time insights to decision-makers. This leads to more informed decisions, which can significantly impact a business’s competitive standing.
  • Real-time notifications and approvals: Power Automate allows for the setting up of alerts and notifications based on certain triggers, ensuring important updates are never missed. It also enables quick, one-click approvals, straight from the notification.
  • Digital transformation: Power Automate plays a crucial role in organizations’ digital transformation journey. It enables the automation of manual processes, drives innovation, and supports the adoption of modern technologies.

What has changed in Microsoft Flow?

Microsoft Flow was the predecessor to Power Automate. It was a cloud-based service that allowed users to create and automate workflows across different applications and services. However, Microsoft Flow, now known as Power Automate, has been rebranded and enhanced.

Microsoft’s Power Automate offers all the features and capabilities of its predecessor, Microsoft Flow, with added enhancements and functionality. The rebranding was implemented to align the service with the wider suite of Microsoft Power Platform, which includes Power Apps and Power BI.  

To determine which is better between Power Automate and Flow, we can examine the differences between the two.

Key differences between Microsoft Flow and Power Automate

When Microsoft Flow evolved into Power Automate in late 2019, several key differences distinguished the two, as Microsoft sought to refine and expand the service. However, there are some key differences between the two, such as:

  • Name and branding: The most obvious difference is the name and branding. Microsoft Flow has been rebranded and enhanced as Microsoft Power Automate. This change was made to align the service with the broader suite of Microsoft Power Platform, which includes Power Apps and Power BI. Power Automate encompasses all the features and capabilities of Microsoft Flow.
  • Improved integration and more connectors support: Power Automate offers an expanded set of connectors, allowing seamless integration with a wide range of applications and services. It provides over 400 connectors to popular systems such as Office 365, SharePoint, Dynamics 365, Teams, and more. These connectors enable users to automate tasks and exchange data between different systems, enhancing productivity and efficiency.
  • Templates and pre-built flows: Power Automate provides an extensive library of pre-built templates and flows that users can leverage to quickly set up common workflows. These templates cover various scenarios, such as approval processes, data synchronization, and notifications. They serve as a starting point, making it easier for users to create workflows without starting from scratch.
  • AI builder integration: One significant advantage of Power Automate is its integration with AI Builder, a component of the Power Platform. AI Builder allows users to incorporate artificial intelligence capabilities into their workflows. With AI Builder, users can easily add AI models to extract data from documents, automate form processing, analyze images, and perform sentiment analysis, among other AI-powered tasks.
  • Robotic Process Automation (RPA): Power Automate incorporates Robotic Process Automation (RPA) capabilities, which enable users to automate repetitive tasks by interacting with desktop applications and web browsers. RPA allows for automating manual, rule-based tasks, freeing employees’ time for more strategic and value-added activities.
  • Pricing and licensing: While Microsoft Flow had a free tier, Power Automate offers free and paid plans. The free plan allows users to create and run a limited number of flows with basic functionality. Paid plans provide additional features, higher usage limits, and access to premium connectors. The pricing varies based on the plan and usage requirements.

Power Automate vs Power Flow: Who can benefit the most?

While both Microsoft Flow and Power Automate offer substantial benefits, the latter’s expanded feature set and capabilities make it an attractive choice for a broader range of users. Here’s a look at who can benefit the most from Power Automate:

  • Large organizations: With its advanced automation capabilities, including Robotic Process Automation (RPA), Power Automate is particularly beneficial for large organizations that have a mix of modern and legacy systems. Its ability to automate manual processes, even those without API access, can lead to significant time and cost savings.
  • IT departments: IT departments can benefit significantly from Power Automate, as it enables them to automate routine tasks, deploy solutions faster, and reduce the backlog of user requests.
  • Non-technical users: Power Automate empowers non-technical users or ‘citizen developers’ to create their own workflows and automations without needing to rely heavily on IT departments.
  • Data analysts and decision makers: Power Automate’s ability to integrate with AI Builder and Power BI can provide valuable insights and analytics, aiding data analysts and decision-makers in making more informed, data-driven decisions.
  • Small to midsize businesses (SMBs): For SMBs, Power Automate can help level the playing field, allowing them to automate business processes and compete with larger organizations. It’s also scalable, making it a good fit for growing businesses.
  • Project managers: Power Automate can be a powerful tool for project management. Automating processes like notifications, approvals, task assignments, and status updates can lead to more efficient project workflows.

In a nutshell

In summary, Microsoft Power Automate (previously known as Microsoft Flow) provides a simple yet efficient solution for streamlining workflows and enhancing productivity for businesses.  

This upgrade offers a more user-friendly interface, wider integration capabilities, pre-made templates, AI Builder integration, and RPA capabilities. With these advanced features, businesses can enjoy improved capabilities, seamless user experience, integration with Power Apps, top-notch security, a strong connector ecosystem, scalability, and enterprise-level readiness.

So, reach out to  to let our certified consultants help you leverage Power Automate to streamline processes, drive digital transformation, and achieve greater efficiency.