How do you know if your marketing efforts are translating into enhanced revenue in your stores? Measuring the impact on footfall of marketing campaigns is not just important to gauge success but also gives you the benchmark to improve on marketing strategies and campaign planning.
Footfall analytics tools such as Shopper Value are designed to support marketing campaign optimization by offering multiple KPI-centric features. Nowadays, companies such as Hush Puppies Pakistan are successfully using footfall analytics to evaluate their segmentation and targeting strategies to get the right customers in the stores.
