How to ensure optimum staff levels using a footfall analytics solution

The key to obtaining optimal staff levels

‍ The key to optimizing staff levels is to think creatively and get help from a footfall and in-store analytics solution that would track, evaluate and monitor key staff performance indicators. Such a solution will offer retailers crucial footfall metrics such as Visitor per Staff Hour (VPSH), Transaction per Staff Hour (TPSH), Revenue per Staff Hour (RPSH), and allow them to assess the health of their service level at a mere glimpse.‍

Shopper Value, a footfall analytics solution, allows its users to automatically track and monitor the VPSH, once the benchmark is set. You can define the threshold level as:

1. 1. Excessive

1. 1. Healthy

1. 1. Compromised

1. 1. Degraded

The Excessive threshold will show that the store is overstaffed and a reduction in staff levels is required. The Healthy threshold shows the store has optimum staff levels. All values beyond the threshold marked as Compromised will represent the Degraded service level, the implications of which almost always affect the conversion negatively. Users can mark these four thresholds and generate reports to gauge the status of the Staff Hours.

To achieve an optimal level of service, the most ideal situation for the stores is to have a higher percentage of staff hours in the healthy range. Excessive staff hours will increase the staffing cost for the business, while staff hours in the compromised/degraded range will be detrimental to sales.