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how-to-measure-success-of-marketing-campaign

How to measure success of marketing campaign through footfall analytics

From a marketing perspective, understanding the effectiveness of various campaigns as compared to each other and year over year...

1 min read
sharp-recovery-in-pakistan-retail-sector

Sharp recovery in Pakistan’s retail sector

Store traffic matches last year As markets opened on Monday, stores saw a somewhat cautious response from consumers resulting...

2 min read
industry-insights-from-the-defence-day-weekend-sale

Industry insights from the Defence Day weekend sale

Defence Day weekend brought about one of the biggest sales of the year 2020. Also, one of the only...

2 min read
keep-employees-and-customers-safe-in-stores

How to ensure your customer safety and staff safety in-stores

Convincing customers it’s safe to shop in your store is challenging business owners have likely never faced before. Amidst...

2 min read
the-post-lockdown-dilemma-of-the-trial-rooms

The post-lockdown dilemma of the trial rooms

Findings from a focus group A selection of individuals from Confiz recently sat down to discuss their shopping experiences...

2 min read

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