Findings from a focus group
A selection of individuals from Confiz recently sat down to discuss their shopping experiences in apparel stores in Lahore. We discussed the importance of trying out an outfit before buying it in hope of analyzing the impact of lack of trial rooms on conversion. We have some interesting findings to share.
A retail store versus an online store stands out for the customer experience it provides. The advantage of having to see the product, the colour, the print and trying it out for the perfect fit is the one unique factor lying with the physical stores. The lockdown has now lifted and we can observe a good number of people entering stores. The store experience, however, is still not back at previous capacity.
While we can see the product, the perk of trying it out before buying is absent. Majority of the participants in the focus group reported at least one incident where they could not buy a product because they were unable to try it on.
