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Top 5 strategies to improve customer engagement and win more customers 


Customer engagement is the process of creating meaningful and lasting connections with your customers rather than just focusing on one-time transactions. Engaging with your customers at every buying cycle stage can build strong relationships that eventually increase loyalty and advocacy. Research conducted in 2021 says that more than 48% of organizations worldwide recognized improving customer […]

What is personalization in digital marketing for eCommerce retailers?


The Power of Personalization in Digital Marketing for eCommerce Retailers Personalized marketing is the make and break of any eCommerce marketing strategy in today’s competitive world. As brands battle for consumer dollars, the way to win is through personalization. Consumers want to see useful and contextually relevant ads based on their interests. In simpler words, […]