How to improve customer retention using omnichannel customer experience

The shopping behavior of customers in the retail industry has changed a lot in the post-pandemic world. During the last two years, we saw physical (brick-and-mortar) retail stores closed for weeks and people staying indoors for prolonged periods. During this time, online shopping rose exponentially as people had nowhere to go and nothing much to […]

The post-lockdown dilemma of the trial rooms

Findings from a focus group A selection of individuals from Confiz recently sat down to discuss their shopping experiences in apparel stores in Lahore. We discussed the importance of trying out an outfit before buying it in hope of analyzing the impact of lack of trial rooms on conversion. We have some interesting findings to […]