CDMP
Customer Driven Marketing Platform
Craft immersive and personalized customer journeys through a unified solution integrating the robust potential of a comprehensive customer data platform with the intuitive prowess of a marketing automation platform. Effortlessly connect with your customers across diverse channels—email, SMS, digital ads, web, and mobile notifications—and drive loyalty, retention, and conversions like never experienced before!
Core Features
Powerful Marketing Capabilities in One Platform
Customer Data Platform
Audience Segmentation
Content Personalization
Marketing Automation
Omnichannel Execution
Reporting & Analytics
CUSTOMER DATA PLATFORM
Create a single source of truth
With a CDP at its core, CDMS allows you to integrate, collect, and activate in-depth profiles of every known and anonymous customer. Having a single source of truth enables your business to have better customer engagement and drive personalization at scale across all channels and devices and execute a successful multi-channel marketing strategy.
AUDIENCE SEGMENTATION
Build highly targeted audiences
Easily create precise audience segments based on any combination of contact attributes, channel engagement, purchase history, web and app behavior or any other data available to you. Segments are always up-to-date and ready to use across campaigns or channels within CDMS or can be synched to external platforms.
CONTENT PERSONALIZATION
Personalize every experience
Deliver 1:1 customer experience across all channels and devices using our powerful personalization engine. Use any combination of data from your contacts, relational tables, product recommendations or coupons to personalize any channel, whether it’s email, SMS, mobile or web notifications.
OMNICHANNEL EXECUTION
Manage all channels from a single place
Use our native channels including email, SMS, digital ads, web and push notifications to successfully execute multi-channel marketing campaigns and measure their success. CDMS, which also serves as an omnichannel marketing automation platform generates real-time insights on how your customers engage with your brand across channels to optimize your customer-driven marketing strategy and budget.
MARKETING AUTOMATION
Automate customer journeys at scale
Make the shift from channel-driven to customer-driven marketing by coordinating multi-channel, multi-device experiences. Easily design and launch automated customer journeys using our intuitive, drag-and-drop canvas. Trigger timely messages across channels with relevant content that responds to customer behaviors, context and activity.
REPORTING AND ANALYTICS
Get a holistic performance overview
CDMS Analytics provides a holistic view of your omnichannel marketing performance, allowing you to see what works and what doesn’t, faster than ever. We’ve gathered all the analytics you need in one place so you can compare channels, measure the impact of your efforts, and optimize your marketing strategy in real time. No reliance on external marketing platforms needed!
Discover how customer-driven marketing fuels growth
Enter a new era in personalized marketing through CDMS. A highly innovative 360-degree marketing platform.
Learn how to craft an effective omnichannel customer experience to win this holiday season and maximize your ROI.
Personalization is the future of marketing. Our Customer-Driven Marketing Solution creates seamless omnichannel experiences for a lasting brand impact. Read on for more details.
INDUSTRY FOCUS
Reshaping digital invention
with a fresh vision
Retail
With the retail environment rapidly changing, the need for a smart acquisition and retention strategy is now paramount. The recipe to success is creating unique experiences tailored to customers’ needs and preferences.
eCommerce
eCommerce marketing platforms and tools boost conversions, engagement, and customer loyalty. According to stats, 45% of customers are likely to shop on an eCommerce site that offers personalization.