With a CDP at its core, CDMS allows you to integrate, collect, and activate in-depth profiles of every known and anonymous customer. Having a single source of truth enable your business to have better customer engagement and drive personalization at scale across all channels and devices.
Easily create precise audience segments based on any combination of contact attributes, channel engagement, purchase history, web and app behavior or any other data available to you. Segments are always up-to-date and ready to use across campaigns or channels within CDMS or can be synched to external platforms.
Deliver 1:1 customer experience across all channels and devices using our powerful personalization engine. Use any combination of data from your contacts, relational tables, product recommendations or coupons to personalize any channel, whether it’s email, SMS, mobile or web notifications.
Use our native channels including email, SMS, digital ads, web and push notifications to execute omnichannel campaigns and measure their success. Get real-time insights on how your customers engage with your brand across channels to optimize your marketing strategy and budget.
Make the shift from channel-driven to customer-driven marketing by coordinating multi-channel, multi-device experiences. Easily design and launch automated customer journeys using our intuitive, drag-and-drop canvas. Trigger timely messages across channels with relevant content that responds to customer behaviors, context and activity.
CDMS Analytics provides a holistic view of your omnichannel marketing performance, allowing you to see what works and what doesn’t, faster than ever. We’ve gathered all the analytics you need in one place so you can compare channels, measure the impact of your efforts, and optimize your marketing strategy in real time.
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