Ruba Digital

Experience data-driven revolution 

Project Overview

Single version of the truth

Ruba Digital cultivated a data-driven culture using C-Analytics, driven by Microsoft Power BI for informed decision-making and operational excellence. 


The need

Retrieving actionable data and turning it into one insightful, visually engaging experience

With business analysts spending hours every day to compile and processing data for each report, Ruba Digital (RD) needed a well-established data-modeling modeling layer and clear standard explanations for each KPI and metric that mattered. To address immediate operational needs, Confiz implemented C-Analytics.

Key challenges 

  • Business analysts spent significant time compiling and processing data 
  • Lack of a well-established data modeling layer 
  • Absence of clear standard explanations for KPIs and metrics 
  • The need to address immediate operational needs 


The Solution

Seamless scaling and guaranteed data visibility

The solution offered RD an all-in-one reporting dashboard with the capability to auto-fetch data from each individual system and present it in the form of interactive reports. This centralization of data enabled the team to share and analyze data anytime and anywhere, make informed decisions, and react to demand adjustments. Data inconsistencies were further reduced through visual reports, customized dashboards, and curated datasets. 

The inbuilt data and security architecture provided a secure platform for user-generated analytics to be stored and shared. Security checks were established to ensure users only see data relevant to them. 

What we did

C-AnalyticsTrend analysisbusiness intelligenceMicrosoft Power BI

The Outcome

Enhanced focus and productivity

Streamlined back-end operations

Streamlined and improved the efficiency of internal processes and systems. 

Boosted workforce productivity

Increased employee output and efficiency in their tasks and responsibilities. 

Centralized data

Stored information in a single, accessible location for easy retrieval and management. 

Optimized time & productivity

Maximized the use of time and resources to enhance overall efficiency. 

Quality reporting

Generated accurate and comprehensive reports to evaluate performance and outcomes. 

Enhanced focus and productivity

Improved concentration and output in tasks and projects. 

Customer Feedback

“With C-Analytics, we are getting to the point where we can anticipate the demand flow and stay ahead of disruption that causes stress for our employees and customers. Thanks to C-Analytics, our sales forecast has improved by 23% within a few months.” 

Sue McMohon | Waseem Ahmed | Head of ITMIS 

See our strategy in action!