People-driven retail experience

An employee experience framework for Macy's to provide integrated capabilities at its stores.

One device-agnostic destination

Real-time store management across managers, employees and leadership.

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The need

Digitize operations and collaboration opportunities

Minimize friction points in customer experience, enable mobility for supervisors, enabling them to spend more time on the sales floor, digitize amount of paper-based tools, and enable employee collaboration across units.

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The Solution

Enabling mobile connectivity

Provided Microsoft Surface tablets to enable mobility and developed My Store App solutions with Microsoft and Confiz that enabled managers' access to 30+ applications and reports on my device, at any time.

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The Solution

Enabling mobile connectivity

Provided Microsoft Surface tablets to enable mobility and developed My Store App solutions with Microsoft and Confiz that enabled managers' access to 30+ applications and reports on my device, at any time.

The outcome

Enhanced productivity and reduced costs

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“We believe that our partnership with Microsoft and Confiz to create and leverage best-in-class technology will allow us to make the customer experience more seamless across all channels and mitigate the disruption impacting today’s retail environment.”
Sue McMohon
Sue McMohon
Group Vice President, Retail Communication