Khaadi partners with Confiz to digitize its store operations through Shopper Value, transforming retail excellence. They aimed to boost conversions and perfect store performance by harnessing footfall and in-store analytics.
As part of their digital transformation journey, Khaadi needed a secure solution to get real-time store insights and discover lost opportunities to convert. As a result, Confiz implemented Shopper Value to enhance store efficiency and save costs.
The solution was implemented in 40+ Khaadi stores to establish a baseline for growth. Conversion was tracked and store-wise and period-wise comparisons were made to evaluate store performance. Based on trends, clearly defined measurable goals were set for staff performance.
Data health status was monitored to ensure real-time data availability for quicker identification of problems. Higher visibility improved focus on conversion-enhancing, objective decision-making.
Set growth objectives
The retail giant was able to define a baseline for growth.
Khaadi was able to predict future performance through advanced data analytics and modelling.
Implementation of Shopper Value created a favourable impact on conversion rates.
Improved staff management
The client was able to ensure sufficient on-store staff availability during peak footfall.
Reduced reaction time
The client was able to streamline response times to adapt quickly to changing situations, opportunities, or challenges.
Khaadi got a comprehensive view of ground operations for informed decision-making and operational optimization.