Embracing footfall and in-store analytics to enhance conversion and store optimization.
As part of their digital transformation journey, Khaadi needed a secure solution to get real-time store insights and discover lost opportunities to convert. Resultantly, Confiz implemented Shopper Value to enhance store efficiency and save costs.
The solution was implemented in 40+ Khaadi stores to establish a baseline for growth. Conversion was tracked and store-wise and period-wise comparisons were made to evaluate store performance. Based on trends, clearly defined measurable goals were set for staff performance.
Data health status was monitored to ensure real-time data availability for a quicker identification of problems. Higher visibility improved focus on conversion-enhancing, objective decision making.