Khaadi goes digital in-store

Embracing footfall and in-store analytics to enhance conversion and store optimization.

Enhanced visibility and actionable insights

My footfall and in-store analytics portal

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The need

Identifying lost opportunity

As part of their digital transformation journey, Khaadi needed a secure solution to get real-time store insights and discover lost opportunities to convert. Resultantly, Confiz implemented Shopper Value to enhance store efficiency and save costs.

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The Solution

Tapping into the real potential

The solution was implemented in 40+ Khaadi stores to establish a baseline for growth. Conversion was tracked and store-wise and period-wise comparisons were made to evaluate store performance. Based on trends, clearly defined measurable goals were set for staff performance.

Data health status was monitored to ensure real-time data availability for a quicker identification of problems. Higher visibility improved focus on conversion-enhancing, objective decision making.

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The Solution

Tapping into the real potential

The solution was implemented in 40+ Khaadi stores to establish a baseline for growth. Conversion was tracked and store-wise and period-wise comparisons were made to evaluate store performance. Based on trends, clearly defined measurable goals were set for staff performance.

Data health status was monitored to ensure real-time data availability for a quicker identification of problems. Higher visibility improved focus on conversion-enhancing, objective decision making.

The outcome

Enhanced focus and productivity

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Sue McMohon