Project Overview
Khaadi partners with Confiz to digitize its store operations through Shopper Value, transforming retail excellence. They aimed to boost conversions and perfect store performance by harnessing footfall and in-store analytics.
The need
As part of their digital transformation journey, Khaadi needed a secure solution to get real-time store insights and discover lost opportunities to convert. As a result, Confiz implemented Shopper Value to enhance store efficiency and save costs.
Key challenges
The Solution
The solution was implemented in 40+ Khaadi stores to establish a baseline for growth. Conversion was tracked and store-wise and period-wise comparisons were made to evaluate store performance. Based on trends, clearly defined measurable goals were set for staff performance.
Data health status was monitored to ensure real-time data availability for quicker identification of problems. Higher visibility improved focus on conversion-enhancing, objective decision-making.
The Outcome
Set growth objectives
The retail giant was able to define a baseline for growth.
Improved forecasting
Khaadi was able to predict future performance through advanced data analytics and modelling.
Improved conversion
Implementation of Shopper Value created a favourable impact on conversion rates.
Improved staff management
The client was able to ensure sufficient on-store staff availability during peak footfall.
Reduced reaction time
The client was able to streamline response times to adapt quickly to changing situations, opportunities, or challenges.
Operational visibility
Khaadi got a comprehensive view of ground operations for informed decision-making and operational optimization.
