Project Overview
Digital enablement of an established print magazine across web, mobile, voice assistants and smart TVs to enhance subscriptions, and streamline operations.
The need
Keeping up with the demand for digital content from the online reading community, our client, one of America’s largest diversified print media and information companies, envisioned scaling its online presence to expand its reach and subscriptions. This goal would facilitate real-time content publishing for a magazine that was previously only printed quarterly.
To streamline its operations, the client also needed to move away from manually registering user data in silos to a digitalized data-keeping system, in an attempt to enhance access to information, and eliminate management delays. Through digitalization, the operations team also hoped to simplify, and organize the complex, user subscription models that had to be manually maintained.
The Solution
An omnichannel solution including mobile, voice assistants (Alexa and Siri), and smart TV (AppleTV and RokuTV) was delivered to allow the client to enhance its customer experience, and increase its subscriptions by updating dynamic content regularly.
Operationally, the client teams could access feature-rich dashboards to effectively manage their subscription and promotion models in real-time through preset rules and automation. In addition, the digital system was backed by a cloud-based scalable infrastructure to enable integration to the legacy information management systems, and help manage and store data centrally.
The Outcome
Elevated customer experience
Enhanced customer experience where the digital community could enjoy content through multiple digital channels.
Improved customer retention
Swift customer support increased customer retention.
Data management mastery
Effective data management through cloud-based scalable infrastructure.
Tailored subscriptions and promotions
Customizable subscription and promotional models for multidisciplinary audiences.
Collaborative customer engagement
Customer collaboration to share reviews and thoughts through digital channels.
