Confiz partners with D.engage to launch CDMS, a 360-degree marketing platform

Confiz is proud to announce its collaboration with D.engage to introduce a holistic Customer Driven Marketing Solution (CDMS) that empowers businesses with a 360-degree view of their customers. With the help of this solution, companies can efficiently deliver smooth omnichannel customer experiences while personalizing at scale.

The proliferation of channels and the rise of the global hyper-convenience economy have raised the bar for personalization. In addition, consumers now view personalization as the default standard for engagement. Therefore, brands must adapt their marketing efforts to ensure each customer is approached with the right message at the right time and on their preferred channel. CDMS empowers e-commerce and retail brands to do that and more.

Some of the key capabilities offered by Confiz’s Customer Driven Marketing Solution include data unification, running hyper-personalized campaigns, marketing automation, multi-channel messaging, data activation and audience segmentation. This solution allows marketing teams to track consumer activities across different touchpoints and execute data-driven campaigns. Additionally, its robust cross-channel analytics enable managers to analyze the effectiveness of these campaigns and make changes accordingly.

While elaborating on the vision behind CDMS, Qaisar Iqbal, VP of Industry Solutions at Confiz, said, “In the era of digital disruption, crafting an efficient customer-driven marketing strategy to provide tailored brand experiences can be a major game-changer for businesses. CDMS surely has the potential to become the next disruptive force in digital engagement.”

Specifically catering to the Retail and e-commerce industry, CDMS empowers businesses to create long-lasting client relationships through memorable brand experiences. This leads to enhanced customer satisfaction which helps brand image and elevates customer loyalty. As a result, businesses can generate more profits and accelerate returns on investment.

Furthermore, by leveraging the capabilities of CDMS, businesses can boost customer acquisition and power smart retention strategies in a highly competitive business environment.

A deep commitment to excellent customer service lies at the core of Confiz’s business operations. By teaming up with D.engage, Confiz aims to elevate customer engagement and transform how businesses connect with their customers.