Leveraging marketing automation for a personalized omnichannel retail experience.
It’s the reinvention of retail – the global pandemic has changed the entire dynamics of the retail industry – whether in-store or digital. Consumers have embraced change, drastically altering their shopping and buying preferences, resulting in an end to the traditional buyer’s journey. With this change, retailers are expected to offer seamless customer experiences - wherever and however customers engage. Are you able to track customer interactions across all channels and offer personalization every step of the buying journey? Do you know what segment do they belong to (first-timers, repeat customers, etc.)? What are the challenges and distractions they face while interacting with your brand?
The modern consumer of today thrives on ease and convenience, expecting retailers to be excessively vigilant and deliver an impeccable experience to customers across all touchpoints. From acquiring new customers to upselling to existing customers, aligning sales and marketing activities, and taking complete control of customer journeys, retailers need to leverage omnichannel marketing automation to uplift their gross sales.
Join us as we take a deep dive into automating the user experience for multiple channels and learn the key focus areas that must be strategized.
In this webinar, subject matter experts from Confiz and ClickDimensions will go over:
Reza brings over 16 years of rich experience working with MNCs, BFSI, Local Corporates, Governments, and SMB establishments. Currently, he is focused on helping organizations drive digital transformation with solutions like Microsoft Dynamics 365/ AX/ CRM, ERP and many other complex IT and consulting solutions.
Suneel, a senior consultant at ClickDimensions holds a business degree from the University of Hertfordshire and has a demonstrated history of working in the SAAS industry. Being a technology enthusiast, he is focused on helping businesses build, and scale their customer-centric operations by leveraging digital marketing automation.