With COVID-19 affecting retailers worldwide, each company’s survival and continuity can only be ensured through customer and employee relationships. Unfortunately, businesses that have failed to match their stakeholders’ demands face much trouble while those who have or are learning to adapt to digital technology are gradually pushing past the Covid-19 crisis.

The widespread struggling and shutdown of businesses have made the need for CRM and ERP software critical. Thus, they are seen as an emerging need in the retail industry.

Since the Covid-19 pandemic has impacted retailers globally, it is more imperative than ever that retailers are responsive and invest in the right technologies to cope with the changing market dynamics. This is to say that even brands switching to E-commerce must realize that now this channel needs further expansion and integration. There is another need for retail operations in place to handle areas like shipping, logistics, inventory, customer support to prevent the business from running into any potential problems in the face of Covid-19. This is where CRM and ERP come to the rescue.

Retailers, especially in apparel, make huge investments in advertising and promotion of their products in an attempt to reach out to maximum customers and increase brand loyalty. There is much pressure on getting new customers while retaining existing ones. Achieving higher sales and enhancing footfall tops the online and offline retailers’ priority list during Covid-19.

Customer Relationship Management (CRM) provides a platform to obtain the targets mentioned above. The use of CRM during Covid-19 absorbs all the pressure coming from customers through better customer analysis, enhanced customer satisfaction, and increased sales and revenues. CRM software manages customer data, purchases, and personal information, which largely benefits the decision makers of the organization.

With so much uncertainty revolving around customers’ buying behavior due to Covid-19, retailers are in dire need of Customer Relationship Management (CRM) Software to obtain better insights into their customers and make well-informed decisions while interacting and selling to them.

On the other hand, Enterprise Resource Planning (ERP) is the integrated management of all business processes, including Procurement, Accounting, Risk management and Compliance, Project Management, Human Resource Management, and Supply Chain. Hence, an ERP system simplifies and centralizes all your business processes from order history, planning, and scheduling to all sorts of data-driven workflows.

With the right tools in place, retailers can ensure their survival and continuity during these testing times. Having a CRM and an ERP at its core allows businesses to handle their business processes smoothly and remotely. The employees and employers can work together on a single system and real-time access data to make better decision-making. When integrated, the two can yield enhanced and in-depth results. CRM would manage the customer interactions on the front end while ERP would manage the business processes on the back end.

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About Confiz

Founded in 2005, Confiz is global technology services and solution company with Fortune 100 companies as its clients. The company, a certified Microsoft Gold ERP Partner, employs more than 400 individuals worldwide and has its offices in North America, the Middle East, with Global Delivery Center in Pakistan.

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